In a review of the sector, the watchdog found that the market share of the six largest suppliers has fallen to a new low as a result of increased switching – causing their annual profits to fall last year for the first since 2014.
A quarter of consumers are now signed up to small and medium-sized suppliers after switching to find a better deal for their gas and electricity.
However, as of April this year, more than half (54 per cent) of households were still on a poor value default deal, and Ofgem said many customers in vulnerable circumstances continue to be the “most likely to be paying over the odds for their energy”.
Dermot Nolan, chief executive at Ofgem, said: “We have witnessed many positive developments in energy over the last year, but the market is still not delivering good outcomes for all, especially the vulnerable.
“Ofgem has introduced the safeguard tariff which ensures that five million households, including some of the most vulnerable, pay a fairer price for their energy. Price protection will be extended to a further 11 million customers on the worst deals.
“We will continue to facilitate the transformation of the energy market to ensure that benefits are captured for all consumers and ensure no one is left behind.”
Richard Neudegg, head of regulation at uSwitch, said Ofgem’s findings showed that “consumers have woken up and smelt the savings that can be made by switching energy supplier”.
“We’re now tantalisingly close to a tipping point where the majority of customers will have moved away from poor value standard tariffs, a major win for consumer power,” he said. However, he added: “At a moment of record competition, the government and Ofgem are in danger of cutting off their nose to spite their face with the introduction of a widespread price cap that will lull consumers into a false sense of security through a cap trap which could actually push prices up and discourage people from shopping around.
“Ofgem’s report shows that more must be done to reach out to vulnerable groups to help them get a better deal. A ‘one size fits all’ price cap is not the answer because it does nothing to solve the underlying issues faced by vulnerable households, where deeper help is required.”
Gillian Guy, chief executive at Citizens Advice, said: “Poor customer service often hits vulnerable customers the hardest. Ofgem is right to call for further improvements by energy companies on how they deal with people on low incomes, the elderly or those with health problems.”
Ms Guy also said that the regulator should use its upcoming review of supplier licensing to address the problem: “It needs to stop poorly prepared companies from entering the market, and take badly performing suppliers out of the market quicker.”